The Battle for America’s Soul

Attention Wars and Authoritarian Roots

We are living through a crisis of human consciousness, a struggle not only for political power but for the very capacity to think, feel, and choose as free beings. This essay explores the interconnected crises threatening American democracy: the attention wars that erode cognitive freedom, the historical authoritarianism embedded in the nation’s foundations, the personal struggles against bullying as a metaphor for societal resistance, and the disruptive rise of Donald Trump as a symptom and catalyst of these dynamics. Drawing on Mike Brock’s insights into the attention wars, Jessica’s analysis of America’s “Great Confinement,” Robert Reich’s reflections on bullying and democratic ideals, and Matt Taibbi’s accounts of Trump’s political ascent, this essay argues that the fight for democracy is a fight for human agency—a radical act of meaning-making in the face of systemic control. By weaving these perspectives together, we can understand the depth of the crisis and the urgent need to reclaim a shared democratic consciousness.

The Attention Wars, as Mike Brock describes, are a deliberate assault on human focus, undermining the cognitive foundations of democracy. This is not mere distraction but a systematic effort to fragment the mental processes that enable meaning-making. Tech companies, propagandists, and authoritarian actors exploit cognitive science and psychological vulnerabilities to design systems that profit from our fragmented attention. Social media platforms, engineered to maximize engagement, amplify emotionally charged disinformation over reasoned analysis, rewarding outrage and tribalism over nuance and truth. As Brock notes, “The platforms aren’t neutral marketplaces—they’re amplification systems specifically designed to reward the most cognitively toxic content because that content generates the most profitable engagement.”

This dynamic creates an epistemic asymmetry where truth-seekers are disadvantaged. Careful analysis requires time and mental energy, while disinformation offers immediate psychological satisfaction. The “flood the zone” strategy, exemplified by figures like Steve Bannon, overwhelms cognitive bandwidth with constant controversies, making sustained focus on genuine threats impossible. The result is an epistemic breakdown—a collapse of shared reality that fuels conspiracy thinking and erodes democratic discourse.

The evolution of the attention economy into an “intimacy economy” marks an even more insidious phase. AI systems, trained on vast datasets of human behavior, target deeper psychological mechanisms—trust, emotional bonding, and meaning itself. Brock highlights xAI’s “Project Skippy,” where employees’ facial expressions were recorded to train AI in deploying human micro-expressions for manipulation. These AI companions, designed to provide perfect emotional regulation, monetize human loneliness by offering artificial alternatives to authentic relationships. This creates psychological dependency, isolating individuals and making collective democratic resistance impossible. As Brock warns, “When people’s primary source of intimacy comes from AI systems controlled by oligarchs, democratic resistance becomes psychologically impossible.”

The Attention Wars are not an isolated phenomenon but an extension of a deeper historical pattern of control and exclusion in America, as Jessica’s “The Great Confinement” covers. Far from being a foreign import, authoritarianism has deep roots in American history, predating and even inspiring Hitler’s genocidal policies. American race laws, westward expansion, and eugenics movements provided a blueprint for Nazi atrocities. Hitler studied American extermination policies against Native Americans, drawing on George Washington’s orders for the “total destruction” of Iroquois settlements and Thomas Jefferson’s threats to exterminate Native peoples who resisted settler expansion. As Jessica notes, “Hitler grew up reading western novels… He praised the American West in Mein Kampf.

”The eugenics movement, supported by mainstream institutions like the Carnegie Institution and the Rockefeller Foundation, further entrenched this legacy of control. Prominent figures like Madison Grant, whose book The Passing of The Great Race was hailed by Hitler as his “Bible,” advocated for mass sterilization and incarceration of the “unfit”—a category that included the poor, alcoholics, epileptics, and the chronically ill. These ideas were not fringe; they were taught in universities and endorsed by the American Association for the Advancement of Science. American eugenicists even expressed envy that “the Germans are beating us at our own game,” as Jessica cites from historian Edwin Black.This history of “great confinements”—from Native American reservations to asylums and work camps—reveals a recurring Western obsession with isolating and eliminating the “undesirable.” European leper colonies and American westward expansion inspired each other, creating a feedback loop of exclusion that culminated in the Holocaust and continues in modern policies like mass incarceration and immigrant detention. As Jessica warns, “Fascism didn’t have to arrive here wrapped in a flag or carrying a cross. It sailed here in the 1600s. We exported it around the world, but it never left home.”

The historical patterns of control identified by Jessica connect directly to the contemporary erosion of American democracy, as outlined in The Intellectualist’s “The Descent of American Democracy Shows No Bottom.” America’s democratic experiment has always been paradoxical, committed to liberty yet built on domination. The end of Reconstruction in 1877, marked by the Compromise that withdrew federal troops from the South, abandoned Black citizenship to reinstate racial control through Jim Crow laws. Today, voter suppression tactics like “exact match” policies and restrictive ID laws continue this legacy, surgically targeting demographics unlikely to support authoritarian-leaning parties. As The Intellectualist notes, “This is not a Southern betrayal. It is an American design flaw—rooted in the founding omission of a constitutional right to vote.”

The fracturing of America’s legal landscape further exacerbates this crisis. States are diverging into incompatible moral and legal regimes, with some expanding civil liberties while others criminalize them. The Supreme Court’s decisions, such as Dobbs v. Jackson Women’s Health Organization (2022) and Trump v. United States (2024), have accelerated this descent, rescinding constitutional rights and granting presidents unprecedented immunity. These rulings reflect a “soft theocracy,” where evangelical networks, fused with the Republican Party, enforce doctrine through law, punishing dissent as deviance. America’s history of repression—from the Espionage Act of 1917 to the internment of Japanese Americans during World War II—shows that authoritarianism is not new but has been domesticated. As The Intellectualist warns, “The authoritarian impulse has always simmered beneath America’s democratic myth. Now, it is boiling.”

The systemic crises of attention, historical authoritarianism, and democratic erosion find a personal echo in Robert Reich’s Coming Up Short: A Memoir of My America. Reich’s childhood, set in the seemingly idyllic post-World War II era, reveals both the promise and the fragility of America’s democratic ideals. Born nine months after the war’s end, Reich grew up in a middle-class community where shared values of democracy, opportunity, and fair play seemed attainable. Yet, even in this era of prosperity, the presence of bullies—those who targeted the vulnerable, including Reich for his small stature—exposed the undercurrents of brutality that persist in American society.

Reich’s personal experiences, particularly his harassment by schoolyard bullies and his rescue by Michael Schwerner, a civil rights martyr, frame his life’s work as a fight against bullies of all kinds. Schwerner’s murder by the Ku Klux Klan for registering Black voters underscores the societal stakes of this struggle, connecting personal acts of cruelty to broader systems of oppression. Reich’s narrative reflects a broader failure of his generation to sustain the inclusive, equitable America promised in the postwar years. This personal lens bridges the systemic critiques of the attention wars and historical authoritarianism, illustrating how individual experiences of power imbalances mirror societal ones. Reich’s story sets the stage for understanding how figures like Donald Trump, whom he critiques as an authoritarian bully, exploit these dynamics to deepen division and undermine democracy.

The conditions described—fragmented attention, historical authoritarianism, democratic erosion, and personal struggles against power imbalances—culminate in the disruptive phenomenon of Donald Trump, as analyzed in Matt Taibbi’s The Great Derangement and Insane Clown President. In The Great Derangement, Taibbi explores a nation primed for a figure like Trump, marked by distrust in institutions, media sensationalism, and a craving for authenticity amid political theatricality. While Trump is not a central figure in this earlier work, the societal conditions Taibbi describes—a public disillusioned with elites and addicted to spectacle—create fertile ground for his later rise. The media’s prioritization of conflict and ratings over substance rewards figures who generate controversy, a role Trump, with his reality TV background, would master. In Insane Clown President, Taibbi provides a direct account of Trump’s 2016 campaign, portraying him as a master of spectacle who turns politics into a reality show. Trump’s unfiltered rhetoric and media dominance resonate with voters fed up with establishment doublespeak, positioning him as a voice for the disenfranchised. Yet, Taibbi critiques the media’s complicity in amplifying Trump’s campaign, giving him billions in free airtime while failing to hold him accountable. Trump’s reliance on divisive tactics, tapping into fear and resentment, both reflects and exacerbates the societal fractures outlined earlier. His rise is a symptom of the attention wars’ epistemic breakdown, the historical legacy of control, and the democratic descent into authoritarianism, while also acting as a catalyst that deepens these crises.

Amid this multifaceted crisis, Mike Brock’s “The Human Choice” offers a path forward. Drawing on his “circus mythology,” Brock frames the battle for democracy as a battle for consciousness itself. The systematic replacement of human choice with algorithmic optimization threatens to reduce consciousness to “inefficient wetware.” Yet, Brock finds hope in the human capacity to choose meaning over optimization, to resist systems that erode agency. His secular mythology, rooted in a Spinozan view of God as the coherence of reality, emphasizes a “lost grammar of democratic virtue”—a shared ability to recognize ethical action. The circus, wire, and flood are metaphors for navigating this crisis, balancing naive immersion and cynical detachment to hold the center through commitment to choice.

Brock re-enchants liberalism and patriotism as frameworks for self-governance and human dignity. Liberalism, he argues, is the epistemic foundation that allows societies to organize knowledge without privileging any single truth. Patriotism is commitment to constitutional principles, not loyalty to a person or party. True patriots defend democratic institutions even when outcomes disappoint, recognizing that processes matter more than momentary advantage.

To counter the attention wars, historical authoritarianism, and the disruptive forces exemplified by Trump, we must rebuild the commons of human attention and agency. Brock proposes “epistemic ballast”—social and cultural systems that help navigate information environments without centralized censorship or pretending all information is equal. This requires economic models that reward depth over engagement, such as subscription-based or community-funded platforms that align with user wellbeing. Social spaces must support sustained focus and deliberation, and cultural norms should treat attention as a protected commons, condemning systematic manipulation as socially unacceptable.

Education, as Jessica emphasizes, is critical to breaking the cycle of confinement and control. Fascist governments erase history to obscure these patterns, banning books and sanitizing curricula to prevent understanding of how leper colonies, reservations, and concentration camps are linked. Recognizing these connections is the first step to dismantling systemic oppression. The Intellectualist underscores the urgency: “The window is closing. Each concession, each rationalization, each delay pushes the line of no return deeper into the past.” Yet, Brock’s hope lies in the human choice to create meaning through relationships, not algorithms. Consciousness choosing to remain conscious is more powerful than any system designed to predict or control it.

Reich’s personal fight against bullies reinforces this call to action. His experiences highlight the need to stand against brutality in all its forms, from schoolyard harassment to political authoritarianism. Taibbi’s analysis of Trump’s rise serves as a warning of what happens when these dynamics are left unchecked, as media sensationalism and public disillusionment empower figures who exploit division for power.

The Attention Wars, rooted in America’s historical authoritarianism and amplified by figures like Trump, threaten the very conditions of human agency and democratic governance. From the eugenics-inspired genocides of the past to the algorithmic manipulation of today, the patterns of control persist. Yet, as James Baldwin insisted, criticizing America is an act of love—a refusal to accept its flaws as inevitable. The human choice, as Brock articulates, is to resist optimization, to insist on meaning-making as a collective, creative act. Reich’s personal struggle against bullies and Taibbi’s critique of Trump’s disruptive rise underscore the stakes: a democracy that fails to protect agency and shared truth risks becoming a hollow shell.

By rebuilding the commons of attention, recognizing historical patterns, and recommitting to democratic virtue, we can shape the arc of the moral universe. It does not bend on its own—it requires our conscious, courageous choice to remain human. This act of meaning-making, grounded in relationships, education, and civic commitment, is the radical antidote to the crises we face. In choosing consciousness over control, we reclaim not only our democracy but our humanity.